What is Spyfu?

SpyFu, formerly GoogSpy, is an American search analytics company based in Scottsdale, Arizona. This company began in April 2005. SpyFu exposes the keywords that websites buy on Google Adwords along with all the keywords that websites are popping up for in the search engine results page(SERP), supplying users the competitive intelligence that generates cleverer tacts. The system also provides the price per click and search volume rates on keywords and applies that data to estimate what websites are paying on advertising. Past advertising budgets granted by SpyFu also assist advertisers to outline what an advertising campaign will cost in the future years.

Search engine optimization(SEO) and pay-per-click(PPC) professionals profit hugely from the cutting edge technology being granted by this platform, and the fact that it ensures them a more prosperous online marketing strategy that would increase revenue, and gain more consumers in the process.

SpyFu is a cloud-based system that is centered on search marketing. It presents online marketers the search marketing secret method needed for them to win in their online marketing campaigns, and it does so on a moderate cost.

Well, it’s all great in all, but how do you use it?

How to use SpyFu

Most small and new online marketers are saddened by the fact that many pay-per-click are expensive. As many already know, it is an important piece, but what they don’t know is that it doesn’t have to be that costly. If you’re using the right tool, it can even be used without much concrete skill in the domain

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Why you need PPC advertising

According to CleverClicks’ data, PPC traffic converts 50% higher than organic traffic. Additionally, Google estimates that on average, industries earn $2 in revenue for each $1 paid on AdWords.

You can study about the tests and mistakes of prosperous companies and their paid marketing campaigns. As long as they were established in the past 12 years, all of their PPC campaign details are accessible in SpyFu. If you already tried PPC ad campaigns, it may then have happened to you – paying the same quantity of money on AdWords as some of your competitors but not getting as approximately as excellent outcomes. That is because they are targeting effective keywords and you are not.

How to find valuable keywords in SpyFu

As SpyFu stated:

“We’ve taken all of that wisdom, all of that knowledge, that we’ve learned over the last 10 years of doing this, we built it into a single report. This is called the AdWords Advisor Report. What it does is, it tells you, point-blank, “You should buy these keywords.”

What the benefits of SpyFu are

Discover New Competitors

One of the best points about SpyFu is the efficiency with which you can scout for new competitors.

For a website to stay at the top of SERPs, one must have the commitment, skill, and often a dose of cunning. That is why an SEO practitioner must be aware of the arrival of new rivals. To make it efficient, you should do a weekly search. This is more than enough to stop newcomers from overtaking your spot. SpyFu helps you instantly notice new competitors that roll into the scene.

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Know Content Differences With “Kombat”

No matter how much energy you spent trying to be above the SERPs, there are some events in which you miss fresh keyword opportunities. In these types of situations, it’s more likely that your competitors can get an edge. Maybe they noticed the opportunity before you did.

No matter how it happened, SpyFu’s Kombat section can help you in it. Just open the Kombat section and make sure you register your domain as the first of the three. Then add two of your competitors’ domain and check for the “weakness” sector. From there, you will notice things that deserve to be sought after.

Locate Old Content to Repurpose

If you go back to your past articles or other content in the past years, you may find some elements that it lacked. You may notice that they are already outdated in the information. It could also be that it was left behind by the changing keyword landscape where our target words were no longer making any volume. What you need are just bits of adjustments in the content.

To obtain these opportunities, it is recommended that you comb through your Google Search Console and Google Analytics data. Keep your eyes keen for anything that’s been recording a decline in rankings, traffic, or in both. You could also walk a step further and add keywords that are doing fine already.

You can set yourself a regular notice every few months to go into your articles that are more than a year old. Put the keywords into a spreadsheet after you snag them.

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After that, you navigate to SpyFu’s Keyword Research section and select the “Related Keywords” tab. This can help clarify some of those missed opportunities and trends.


It is undeniable that this tool is really beneficial to many online marketers. That is why we believe this guide can be helpful to your website, too.


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About the Author: Adam