What you read about Search Engine Optimization ages ago probably won’t help you much in our modern era. How do we say so? Google and many other search engines are regularly making changes to their ranking algorithms in the goal of improving the quality of the results they give to their users in the search engine results page(SERP). To keep up with the evolutionary movement of ranking algorithms, SEO methods are also constantly developing. Some tactics were really efficient in the past decades, but now they are an inch close to useless. With that being said, we can confidently assume that the popular SEO methods today can be forgotten in the future. Updating strategies must be based on what is trending.
For example, Google’s process of evaluating the SEO of a website has rampantly evolved over the years. In fact, if we used the old methods, we won’t be able to make benefit from it. That is why it is essential to know the strategies that exist in the present, especially the freshest algorithm changes for ranking.
Climbing to the first page of SERPs and being on the number one position is critical to the success of any online business! This makes driving traffic a website’s top priority.
No matter what your website has done or achieved, you still need to keep progressing. However, you must first evaluate your current status before moving onwards.
How do you that? This will be the main point of this blog post.
How to evaluate your website’s SEO approach
Step 1: Review your website’s authority
Website authority is the strength of your website against your competitors. It is considered as the combination of domain authority(DA) and page authority(PA). Domain Authority is the calculation of the predictive ranking strength of the entire domains or sub-domains, while Page Authority is the measurement of the strength of individual pages. Moz’s authority is measured between 1 to 100 points depending over 40 separate signs. The DA and PA are the totals of three bases: MozRank which measures the link popularity, MozTrust which measures the link trust, and Link Profile which measures the total link profile. This gives you the overall review of how your site is doing.
Step 2: Make a link audit
You can ask yourself: “Where are the links to your site coming from?” “Are they all good quality?” You have to make sure they are because links could either make or break your SEO approach.
Backlinks are the same with votes. If we like a website or a certain page, we vote for it by making links that lead back to it. This means that the total number of links is equal to the number of people who admire your website. Conducting the link audit of a website helps you learn how much a website was recognized through the quantity of links that connected back to it. The more natural a link profile is, the more reliable the SEO work was performed.
If there are links that affect your rankings negatively, you can disown them with Google, so they no longer damage your site’s reputation.
Step 3: Monitor your site’s traffic ranks
Without traffic, your website is like a tree with no fruit. It’s useless.
Traffic rank is another big factor to determine the success of a website because it can tell if a website is worth ranking or not. A site with a large number of daily visitors means it has useful information, service, or products. They benefit from the website. So to say, high traffic means high rankings.
Step 4: Dive deep into social media signals
Even though it was not given much value in the past, social media is still included many search engines’ basis to rank a website. Those who think that social media is not enough to give a precious amount of sales presumably blew the big chance to rank at the top of SERPs.
If your social signals are high, your website’s popularity is growing as well. You should think about your social media strategy, and how you can combine that into your overall plan.
Also, keep in mind that your social media movement should work beside your content tactics to help you build authority, trust, inbound links, more website traffic, and brand visibility.
Step 5: View the technical aspect
Looking at the technical side of your website is also important. Make sure everything is working as it’s supposed to. Ensure that crawlers can get in your site. To make that a smooth process, you must optimize your site’s load speed, content organization, mobile-first index, title tags, meta descriptions, and images with proper alt tags. You also have to make sure that crawl errors are shown in the Google Search Console.
Always program regular reviews of your SEO tactics. This will help you keep things shiny new, stay ahead of any algorithm changes, drive you toward steady development, and eventually, overall business success.