What is SEO in marketing?

What is SEO?

SEO stands for “Search Engine Optimization.” The main goal of SEO is promoting your search engine rankings. It is a process that will improve both the quality and quantity of website traffic through organic or non-paid results; thus, increasing the visibility of your web page to users in the search results. The higher rank you have, the bigger the possibility of netizens visiting your website.

Nowadays, people go to Google, Baidu, Yahoo, and many other search engines to find answers to their questions and solutions to their problems. They are answer machines. SEO is all about understanding what these people are looking for, the words they are using, and the type of content they want to have (text, photos, or videos.)

Search engines take multiple factors into consideration, including website quality, popularity, and user satisfaction. Without the factors listed above, searchers would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank number one.

What is SEO in Marketing?

Many business owners and marketers see search engine optimization as a complete mystery, a puzzler that only the ones with inside knowledge can understand. It’s either they see it as too difficult, or they think that their brick-and-mortar business can’t have any benefit from search engines; both are untrue. What they don’t know is SEO is an essential factor in any marketing strategy.  

When set up correctly, SEO can continue to pay profits over time. If you provide a compact piece of content that is worthy to rank for the right keywords, your traffic can rise over time.

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Every day, more and more businesses are trading on the internet, and competition is getting more difficult for everyone. SEO has emerged as a way to tell search engines which websites and online stores earn the valuable attention of shoppers and searchers. Without SEO, search engines might rank stores that no one shops at in the top one spot of search results!

SEO is the perfect marketing strategy for you to compete in a digital era like ours.

Below are the benefits of SEO in Marketing

Organic results get more clicks than paid ads

While paid advertising, social media, and other online platforms can produce traffic to websites, the majority of online traffic is driven by search engines. Also, organic searches appear more credible to savvy searchers and receive more clicks than paid ads. For example, of all US searches, only ~2.8% of people choose paid advertisements while SEO has ~20X more traffic opportunity than PPC on both mobile and desktop. Organic searches are a critical component of the buyer funnel and ultimately getting users to develop a conversion or engagement.

Search engines are more used than you think

As marketers know, Google holds a significantly greater portion of the search market than competitors. Statistically speaking, Google dominates 75 percent of the overall search market. But the remaining 25 percent of the market owned by other search engines is obviously valuable to brands, too. We know that a clear majority of the world that can access the internet is visiting Google at least once a day to get information. Being very visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website will take you there.

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Even if your focus is in local, potential customers, you should still use search engines to look for reviews and directions. Even if a customer is already familiar with your business name, they are likely to type that into a search engine rather than trying to remember your domain. At the very least, then, you will want to make sure searchers can find your site when they are looking for you.

SEO will build trust and credibility

Trust is one significant bucket that you need to be aware of when you are trying to get your site to rank in search engines. Google doesn’t want to show just any website to its searchers, it wants to show the best website to its searchers, and so it wants to show sites that are trustworthy.

Sites or stores or companies that consistently have poor reviews will eventually be penalized by Google. This means that if you have many bad reviews, in time Google is going to figure out not to show your web site in their rankings because they don’t want to show those sites to their searchers.

The intent of any experienced SEO is to establish a solid foundation for a fine website with a neat and efficient user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

SEO best practices are regularly updated

It’s good to have SEO strategy implemented on a brand’s website and across, but if it’s a short-term action and the site isn’t re-evaluated constantly over time, it can’t improve anymore because of other hinderances. To stay ahead of the competition in the evolving search world, you are required to have constant monitoring for changes. Google makes 500-600 of search algorithm changes each year. Fall too far behind, and it will be extremely tough to bounce back. Having SEO as a marketing strategy will help to ensure that is avoided.

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In general, SEO is really just a practice of proving to search engines that you are the best, the most dominant, the most trustworthy, the most unique and engaging site that they can offer to their customers- the searchers. Get people to discuss you, produce good quality content, get people to link to you, and search engines will be more confident that you are the top brand that they can give to their searchers. And before you know it, you’re business is a hit!


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About the Author: Adam