SEO Tools For Your Website’s Arsenal

Of the 7.5 billion people on our planet, nearly 4 billion have access to the web. As a whole, these netizens make 1.2 trillion searches in a year. That is why the fight for online traffic is a very serious business. If you’re an online marketer, then you must already know how much a constant battle it is.

The best way for businesses to be ahead and stay there is by finding innovative ways. One of which is the widely-known Search engine optimization(SEO) tools. It is virtually impossible to do SEO manually. To be on top of the SEO competition, you need to house the best tools in your arsenal. These tools will help you find new opportunities, save time, and be updated on the ways your SEO can be boosted.

There are six different categories of SEO tools:

• Keyword analysis
• Rank Tracking
• Content Ideas
• Link Building
• Backlink Analysis
• All-in-one Tools

Keyword analysis

Keywords are the bridge that leads searchers to your site, therefore making it a fundamental factor. Basically, keyword analysis is the practice of gaining insight into which keywords are most common, how well those keywords rank and how to set your own business in a strong position to be discovered using those keywords. If you are a master at fully utilizing keywords, the chances for your website’s popularity will be high.

Google AdWords’ Keyword Planner, for the past years, made it very difficult to accomplish effective Keyword Analysis and Research by “hiding” data. Nevertheless, keyword analysis is a crucial method of finding hidden opportunities, increasing the traffic flowing to your site and of course, presenting that significant fresh new content you produce.

These tools are truly helpful in giving data, but to really make a difference, you need to evaluate the data the right way.

Example of keyword analysis tools:

Google Keyword Planner

This tool is one of the most well-known tools for keyword analysis. This tool allows users to search for new keywords. What makes this tool special is its ability to determine the possibility that someone, who is searching for a specific keyword, will buy from you.

Rank Tracking

As mentioned earlier, for your website’s success, you need to be on the top ranking in search results. High rankings mean high visibility. So, keeping track of your ranking is a must. This also helps you find out how your competitors are ranking and therefore gives ideas for your method on outranking them. Ranking tools allow you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns. This maximizes Return on Investment(ROI) and hopefully seeing your traffic rise.

Example of rank tracking tools:

Traffic Travis

This is an easy-to-use rank tracking tool that is downloadable to any computer, excluding Macs. This SEO tool helps users create up to five projects and track nearly 500 keywords for free.

Content Ideas

Search Engine Optimization is a complete void without its most important aspect, Content. As many online marketers already know, content is king. To achieve a solid SEO strategy, you need to consider your content tactics for your website. Even though it’s very tough, you always need to produce fresh and unique content ideas. Fortunately, there are content effectiveness tools that will help you find and generate new ideas to optimize your content.

Example of content idea tools:

Outdated Content Finder

If you’re struggling for new content ideas, this is a very helpful tool for you. Place in the search term you want to rank for, or just the general topic of content you want to compose. Set in the date parameters and have a read of some old content. If you can mix it up a little and bring it into contemporary terms, then get in touch with the webmaster and see if they would be interested in posting a brand-new version.

Link Building

Search engines greatly consider links for the rankings in the search results, making it a critical phase for your site’s success. Methods of link building in the past have been incredibly manipulative.  One manner, in particular, that is used in any good link building program is reaching out to influencers or websites with authority.

Example of link building tools:

AuthoritySpy

This is a great tool for discovering online influencers and authority blogs based on search terms. Users can have separate searches up into projects, depending on which niche they are researching an expert all results to CSV. The tough job of contacting an authority as well with direct links to social media profiles included is made easy with this tool.

Backlink Analysis

Some users see Backlink Analysis as a sequel of Link Building. But, take note that Backlink Analysis takes it a step higher. Instead of concentrating on getting other backlinks, Backlink Analysis tools focus on monitoring the performance of coverage already gained. Most of these tools’ main proposals are SEO audits, competitor research features, content crawling, and more.

Example of backlink analysis tools:

Ahrefs

This backlink analysis tool is very efficient for it has one of the world’s largest link indexes, which is updated daily. This SEO tool also features a  number of great points and capabilities including ongoing SEO monitoring, position tracking, ad-hoc keyword research, and content-specific research.

All-in-one SEO

Despite the tools with specific functions, like the categories before this one, there are tools that have more versatility in it, the all-in-one tools. These tools offer most if not all of the traits in the categories enumerated above.

Example of all-in-one SEO tools:

Moz

This tool is the one leading on the market. Any type of marketer can use this tool applies both basic and advanced research tools, all provided for helping a marketer at any level to boost his SEO. Moz also has tools such as on-page optimization, competitive analysis, weekly website crawls of your own website, keyword optimization tools, and much more.

In Summary

SEO is considered as one of the most powerful techniques in online marketing. So in order to stay ahead of your online competitors, it’s essential to choose the best SEO tools for your business. In short words, the right SEO tools are your access to the full potential of your website.