PPC Ad Lab Review | PPC Audit Tool | Is This The Best Google Ads Audit Tool Available?
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In this video, we review PPC Ad Lab and see it’s PPC Audit Tool capabilities to determine if its ”The Best PPC Audit Tool Available” to optimize your Google Ads campaigns.
This tool focuses on Google Ads/Google Adwords, and Google Ad Campaign Audits, and can be scheduled to run audits by days, hours or minutes targeting multiple locations, and keywords.
We discuss how to use it, and how to improve your campaigns using it’s keyword, location, ad auditing.
Get 750 Free Credits With This Link:
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With PPC Ad Lab You Can See:
*All the advertisers who compete with your clients
*The keywords they compete on
*Their ad copy
*The time of day their ads run
*And the devices they target
*Even in small towns like Jackson, Mississippi, and not just the big cities.
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How a PPC Audit Can Improve Your Conversion Rates:
Having a PPC audit is very beneficial to a business. You can find out if your ads are wasting your money. Inefficiencies in your PPC programs can be easily resolved with a PPC audit. Here are some ways to improve your conversion rates: First, you need to identify the keywords that are not getting you the desired results. Another way to determine which keywords are not getting you the desired results is to compare your ads across various platforms. You should also include the number of clicks that each ad has.
Once you’ve identified your keywords, you should run an ad group audit. If ad groups are not converting well, you can look at the keywords in those groups. Go to your Google Ads dashboard and click on ”Ad Groups.” This will give you a breakdown of how your ad group is doing. From there, you can view a conversions chart to see how your keywords are performing.
You can download data from a variety of sources. A simple data download can give you a better picture of the results of your campaigns. For example, if you’re using Google Ads, you can export data from your Google Ads account. You can export data from all of your PPC accounts, a specific campaign, or even a custom export. After analyzing the data, you can tweak the settings to make it more effective.
Next, you should check your ad groups. You should have less than 30 keywords per ad group. If you have too many ad groups, tracking can be difficult. A yearly ad audit should be performed by someone who is familiar with the different ways to optimize your PPC campaigns. If you want to save money, it is recommended to get a PPC audit done by a professional. It will help you make smarter decisions and maximize your marketing dollars.
A PPC audit is important for a successful campaign. It can help you refine your campaign by identifying missed opportunities. A PPC audit is a recurring task. It can be done weekly or monthly, depending on the size of your budget. If you’re new to PPC, you can download a free template of a complete audit. The checklist can be useful to get the best results for your PPC campaign.
It’s essential to regularly conduct a PPC audit. The process helps you determine whether your ad campaigns are working and where you need to improve. It also provides insights into missed opportunities in the advertising process. You can perform a PPC audit every week or every quarter, depending on your budget. An effective audit will help you refine your campaigns and improve your results. This is an ongoing task that should be conducted at least once a month or quarterly.
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Hey what’s up so in this video i want to Quickly walk you through The experience i’ve had with ppc ad lab Uh From the start and i’m gonna show you Kind of how i’m using it what i think is Great about it what what needs Improvement and why i think it would be A good fit or why it wouldn’t be a good Fit for uh for for entrepreneurs and Small businesses Or affiliate marketers so what i want to Share start with is kind of the front End and you know what they say um you Know really ppc ad lab Is basically a quick audit tool At its heart uh where you’re able to Kind of see for a particular keyword Word and a particular area and you can Do multiple um Keywords and areas uh what ads are being Shown in the uh in the local market for That uh that particular search So really what they’re kind of showing Is you know if somebody’s doing a search For workers compensation they would you Would actually want to use this and be More specific in a town name like Philadelphia los angeles or more Specifically in a small area um The local town names like i live in Berlin i would use berwin radnor wayne Devon stuff like that As opposed to philadelphia if i was
Looking to improve my personal results Now if i’m looking to do it as an audit For a client I’m obviously going to use whatever Keywords and what areas they’re Targeting so really what it’s going to Do is it’s going to pull a lot of data About the ads for your client or for Your business as well as your Competitors And it can also be used as a great Prospecting tool And so they say it’s an x-ray vision for For google ads um you know really what It what it again is going to focus on is Uh you know Pulling in all the data of um Of how many people are advertising for a Particular keyword uh what Uh you know what their you know their i Guess the the volume how many times They’re running it when they’re running It and uh it will share quickly and Easily all the ads so you don’t have to Go keep going back into google and Searching and only seeing three ads at a Time um if you run this for a week you Can find i think they say up to like 75 Different competitors for a particular Keyword they found for my particular uh Searches i found you know quite quite a Number as well for particular keywords And areas so Really what it’s going to do is you’re
Going to set up a job um you’re going to Set kind of how often you uh you want it To run whether you want it to run by Minute by by hour by day um you know if You want to track a specific client Domain you can do that uh you select the Country the results for google that you Want um the cities or town names and Then keywords are real simple and then Desktop or mobile Once you do that you just set that set To set the program to run um and it runs Over a period that you already specified In the uh in the run profile and then You get to see the results and you know What i’ll show you here is more details But basically it’s uh it’s supposed to Give you an idea of you know an Hour-by-hour market analysis by you know How many how many competitors are Running ads during that you know that Time so zero through eight for example This would be eight a.m on friday they Uh they found nine different ads running At that time um 9 a.m on sunday they Found 14 and we’ll go into it um they Will show you the uh the key the Competitors ads as well as their landing Pages which i think is super valuable um For me because it can allow me to click To the to the landing page without Charging somebody else um you know for The click Because i i just think that’s bad uh bad
Juju quite frankly and uh so i i i like That i can see their landing pages and See how their the ads are running um for My client and when when doing something For a prospect You can see again how many keywords are People are running for a particular um You know keyword How many competitors are doing it and Which keywords they’re choosing Uh you know choosing the device and and Then we can use this as a prospecting Tool so um very cool stuff is you can Actually once you see the results and You get a list of these competitors That are all doing it uh if you’re using It as a prospect i can then pull their Uh their names and their um you know Their information uh with Reasonable confidence um you know a lot Of the stuff is still gonna be info at Or you know marketing at but from time To time you do get a you know bob jones At gmail.com or something like that Which can be very uh very valuable So before i go into the uh the back end I do want to also point out that there Is white label client reporting which i Think is super valuable so i’ll share With you kind of how i’ve white labeled It um but more specifically it’s it’s so That you know if you are running this on Behalf of a client and uh you’re doing You know uh you know if you run an ad
Agency or something like i do um i can White label this so that my clients Don’t go to ppc ad lab now granted i’m Doing this as part of my service so if They wanted to go there they can you Know they can go and buy the tool but at The end of the day you know if you are Going to charge people for these audits And these reports um it is good to uh to Be able to white label it so um that Said let’s jump in and see what the back End look Okay so here we are in the back end of Uh of ppc ad lab as you can see i’ve set It up with a white label domain for Reports.ima14.com I’m using you can only use one company So i have a couple different ad agencies That i work with diy A14 and ortho advertising But i’m going to do this for a 14 Specifically What you’ll see here is kind of some Jobs that i’ve run but what i want to Focus on is the left side real quick it Gives you the simple dashboard uh Campaigns emails help docs and a roadmap As well as the credits here so it gives You an idea of what your monthly credit Usage is Sorry the phone rang there and uh so Basically on the left side you’ll see The credits and what you do is is you Get a certain amount of credits
Depending on what your pricing plan is Um on a monthly basis uh so i’ve used um You know a couple thousand so far uh This this month i’ve got 85 percent of My credits available still uh the good Thing is if i only use uh you know this Many and i still have 21 000 at the end Of the month it actually rolls over so The next month i would have quick math 46 000 Credits available of my 25 000 so it is Continuing to roll over like minutes Used to with your cell phones if you’re Uh if you understand that you’re a Little bit older like me But basically the cool thing is is it’s Really simple it’s one keyword for one Location for one search equals one Credit so As we go in and we break down some you Know some of the rounds um the round is Basically the number of searches uh Each time we do a do one of these Searches uh it’ll show you exactly how Many credits you’re using and uh and the Like so let’s go into the back end um or Before we do that you know simply we Have we have on the top we have active Jobs running jobs pause jobs completed Jobs um you know the job name is here i Like to just kind of tell basically use You know the core component of what Keywords and where um the profile is how Often it’s running um every hour three
Times an hour Every three hours what have you The output the heat map chart we’ll go Into uh the status um rounds how many Rounds have been completed for instance This one’s done at 47 times there are Nine left it is still running um last Run i’ll show you in today’s date and Then if i want to put a tag so i i make It very obvious about you know what i’m Running but if you want to just um you Know make a tag by donate By city name or you know keyword name or Client name or what have you you can put Whatever tags you want You can quickly duplicate a job so i Find this valuable if i’m going to run Multiple Multiple campaigns Excuse me In an area or if i want to quickly say All right you know i did invisalign on The main line if i wanted to or Invisalign houston if i want to turn This to philadelphia or los angeles i Can quickly just copy the job and then Go in and edit it and uh and take it From there I can add tags i can pause or start the Job With these and i can delete the job Running jobs are easily sortable Completed jobs easily sortable active Jobs and like
Okay so let’s go into a Client report for example um this is a Client that’s running uh Looking to find out what the competition Looks like for uh for dental implants um We did just a a quick two day uh Campaign so To show you how the jobs work um when When you want to edit it you can edit The names you can edit the round limits Um you can put the client domain in here If you want um this just kind of changes The run profile so I can do this literally daily At 12 pm Hourly All these different things all are Available or you can create a custom Campaign and literally it just allows You to go by hours minutes days um you Know i can run it only at you know a Specific day of the month if i only Wanted to run it on the 14th uh of every Month i could do that um if i only Wanted to run it on monday through Friday or only on tuesdays every you Know basically just click those If i only want to see what’s going on at You know from 8am to um you know to 5pm I would simply just use 8 to 17 it is Based on Military time in my view because i’m in The u.s i do know that other countries Use this as kind of their standard but
There’s no am or pm here so you just Have to do the math Or if you want to just do again every Minute every 30 minutes or what have you So let’s go ahead and click on that We’ll leave it on daily um oops Daily every three months three hours and This is going to preview when it’s going To run next so again today it’s Wednesday the 16th here um 12 p.m 3 p.m Eight i’m sorry 6 p.m 9 p.m and then Midnight it will be running and then of Course it continues on Country i’m in the united states what I’m doing is targeting certain locations There they have multiple areas that They’re targeting in the new york area So you can create as many as you want or As few as you want now again remember That one keyword one location equals one Search Or one credit So we also have a couple different Keywords that we’re looking for to see What the competition looks like desktop Mobile and then basically what it’s Going to show me is the credit usage for This job um which is uh 528. now i can Also get notified if i want um when First advertiser results are found so if I’ve been running it for you know again 20 rounds and then all of a sudden a new Advertiser pops up i can be notified by Email which is super valuable so i can
Know that there’s a new advertiser on The block and check them out um And again uh let’s see sorry uh Close that and then i can add an email Campaign um so if i wanted to start uh You know doing stuff for uh for for the Prospects prospecting i can do that but I want to focus on that right now Because i don’t think that’s as Important and save job So Now that we’ve seen how to set the job Up let’s see what the results look like So again what we’re going to do is then Hit a heat map chart and what this is Going to quickly do is show me all the Advertisers that have been advertising In this market during that particular Campaign so Again Real simply it’s a lot of advertisers What we can see is how many of them are In in each keyword so you know ny smile Clinic is only doing um all on four as The keyword um for ever smile is doing The multiple keywords and again it it’ll Show you how many keywords of each one So if i did 30 keywords it would show me How many of the 30 keywords they chose Um this shows you the locations count How many of the locations are they Advertising it um the target is 11 for My campaign so these people are running In all the targeting areas whereas
Forever smile is only doing five of them Ads count simply this is how many Different ads they’re running so think About 11 locations three different Keywords um they saw 333 different ads uh running now Something cool here is um i told you About the prospecting part so if i was Just trying to figure it out if i didn’t Have a client in the area and i was Willing to just go go for as many Clients as i wanted in an area which i Don’t do i think that’s bad juju If i wanted to say um you know hey look Let’s try and get in touch with all These different people literally all you Do is uh is click that button right There and or i can click on these and Then do a contact look up for all of Them These credits are used for each domain Where a contact is successfully Retrieved if you not wish to use credits For lookup please click cancel i’m going To click cancel but basically it allows You to quickly look up all of them so You don’t have to quickly Type or punch in all these different Search things now that x shows they Don’t have contact information for them Which you know is okay um so let’s try a Different one just for these purposes Now again this is not perfect as we Found uh info at is a very generic it’s
94 confident I’m not really a fan of this but you Know i don’t like to use the infos this Is ask at so again i’m not going to just Burn up credits for the point but what You can do is if you don’t mind burning Up your credits You can just simply you know find a uh You know a company like this click on That and figure out exactly you know What their contact information is Not the greatest thing in the world but You know it’s a it can be valuable so All right let’s dig in so let’s just say For example that um i want to see Exactly what nyc center for dental Implants is doing so what i’m going to Do is i’m just going to click on that And that’s going to bring me up a report Now this report as you can see up here Can shows up in my domain or my url so i Can simply copy that and send it to nyc Center for dental implants if i wanted To and say hey your custom google ads Local market audit is here This is for february it shows me Literally what keywords in each towns They’re doing this one particular is East meadow new york It shows me when their ads were running And how many people were or how many ads Of theirs were running so you know if we Look at daily total we have 14 Overnight we have three two in the
Morning four here so it shows me kind of What’s going on and then what are the Competitors um during that particular Particular period of time so the monday Tuesday wednesday um these are all the Competitors and it shows where they are Versus all the competition that they saw And so you know if i’m if they were my Client i could say hey look clear choice Is out spending you island dental Associates is out spending you but you Do have to compete with all these Different people again that’s just for The one area Uh we can see it again for the bronx um You know for uh Well for midtown manhattan So let’s continue to scroll down as you Can see all that stuff is really really Valuable in my opinion So you can get real deep and and share As much information with the client or Prospect as you want but this is where i Continue to get excited because once we Get past all this competitive Information We start to get into the actual ads so We can see what the top scene ads are For nyc center for dental implants dot Com we can quickly click on this button I’m sorry on this link and it’ll take me To their landing page so i can see Exactly where they’re going what they’re Doing what their landing page looks like
It tells me what the keyword was this is All i’m for this is dental implants near Me It’ll show me what town and uh you know The the time is uh I don’t know i i don’t find that useful At all but it shows me exactly what the Ads are so again this is an all on four Dental implants ad this is a general Dental implants ad this is a dental Implants near me ad so again in the Different areas i can start to see what People are doing as far as price points I can see more importantly competitors So this is a pretty interesting one I actually know this because i’ve Researched it a couple times what you’ll See is is the different pricing that People use this is 19 you know 49 or 4.99 We fixed 1295 implants Something interesting to to to note There um What i will show you Is this person says all on four starting At twelve five but their ad Starting at eleven five so that’s Actually a problem this person’s Actually spending a lot of money because Dental and plan ads are expensive to Drive people to an ad or to a landing Page that tells them a different price Than their actual advertising so i know That you know users prospects of of this
Particular ad will probably get pissed Off when they find that they’re um You know they’re advertising 11.5 and They’re landing on a page that says 12.5 So Might be worthwhile uh to you know to Reach out to this person and say hey you Know by the way your your you know your Landing page is showing different Pricing now i also know that they have a 12.5 ad that’s running um again just From doing uh doing research on them so I know that they’re they’ve actually got Multiple ads so they may be in a testing Phase but it’s just good information to Find So that’s a quick rundown of uh of of The the actual heat map so something Also cool um going back to that sorry Going back to the heat map They have a quick um quickly visible V2 button here that i think is is Valuable and it’s hard to see on some of Them but really quickly what v2 does is Um it shows you an overview of uh of That advertiser’s information so here we Found 117 competitors in that market so I told you earlier in this in this video You can find up to you know 75. we found 117 competitors um this particular Client and my smile clinic is uh is Ranking number eight this prospect i Should say um are they using ad Extensions are they using phone exchange
Extensions um are they uh how many Keywords are of of theirs or have been Seen how many different unique ads are Out there Um in-line maps Shopping ads local service apply for Certain businesses not for this If they were plumber you could see local Service ads uh if it’s ecommerce Shopping and stuff like that um quickly You can click on the ads button And again you can kind of see um they’re Doing an all on four implants for 13 995 A full mouth implants for 84.95 Um so again there’s some inconsistency Here um in in the the messaging from From them so again you know just if you Were running it yourself you’d say hey Look man i’m not doing a great job but If you’re looking for them as a prospect Um you could call a call and say hey my Agency just did an audit um you know i Found that your uh your current campaign Is a little uh inconsistent Sometimes you’re doing you know and it Might be intentional but sometimes You’re doing a monthly price sometimes You’re doing um you know just a big Number um you know what have you found What what you know what what are the Results that you’re getting uh [Music] And then further down we can see their Competitors again we already talked
About the allen4.com with the uh the Inconsistent ad here um you know uh for Some reason it’s showing not new york Smile clinic which is obviously not a Comp uh competitor But you can see kind of how generic some Of these people are doing cosmetic Dentistry grants Obviously doesn’t make much sense same Day teeth replacement with zero price Point um they do offer zero percent Financing you know is that something That we should be doing if this is your Client It’s a good opportunity to kind of show Without having to click on a ton of Different people um you know show what’s Out there show what people are using um Show the keywords that are getting there And getting getting uh traction Top scene means these are the things That are seen most so the number one ad For this particular you know key set of Keywords is this particular ad so They’re getting a lot of people seeing This ad um But whether or not it’s converting Because of the uh the the difference in Eleven five and twelve five is important It’s again just a simple and easy way to Kind of track what’s uh what’s happening With the front end Keywords so we can see how many Competitors are using um you know
Different keywords so there’s 94 Competitors using dental implants near Me there’s 73 for dental implants There’s 50 for all and four so um just Interesting to note that uh you know if Your client isn’t doing all on four but Provides that service it might be worth You know checking it out because there’s Less competition um we can also see kind Of uh you know how they break down as Far as again you know how many people Are using maps extensions phone Extensions um related search terms you Know all on four dental implants Implants cost a lot of people are using Affordable dental implants a lot of People are using so it gives you a quick Way to kind of track Whether or not that’s uh that’s Worthwhile Um Again competitors uh competitive Competitor visibility clear choice um is On all kinds of different things what i Do like to see is kind of competitors by Competition and i like their average ad Position this is super valuable to me um If i’m again uh for example if i’m Working for foreversmile.com i can Quickly see that their average ad Position is 4.1 versus you know clear Choice who’s really outspending and Dominating the market or uh you know Dennis of riverdale is uh has a better
Position um you know has More unique ads um you know they’re Showing more frequently stuff like that So i can kind of really quickly see kind Of what what the competition is doing As compared to my campaigns and again There are a lot of competitors out here But it uh it gives me a quick way to do That so That’s kind of a quick rundown of uh of The heat maps as well on the back end And so the next thing i want to do is Kind of show you the training Okay so quickly this is in your members Section once you sign up uh there is uh There’s all kinds of bonus material There’s about 35 lessons What they do is they cover you know how To train your va to uh to look up Contacts when hunter io fails and hunter Io is what they’re using to look up Adding custom code to the advertiser Page chat bots You know this is part of the white label Stuff There’s cold calling scripts there’s Outreach examples how to warm up email Addresses cold email templates for your Prospecting converting and Non-converting keywords for each um a Lot of different niches Prospecting methods how to integrate um You know with high level There’s uh there’s again affiliate
Resources there’s ad lab live call Recordings every week they do a weekly Round table of what’s new And some training on how to use it but More importantly how to use it more Effectively to gain new business whether You’re doing it as an ad agency or if You’re doing it just to help out your Own clients um it has a ton of different Stuff They’re creating every single week so a Lot of valuable content In there as well as just having the use Of the tool All right so the final part of this is Going to be pricing now this is kind of Their v1 pricing their version one Pricing i’m working on making sure that Uh that my link gets you to the version Two um pricing so i i might be recording This in a in a second piece and just Deleting this part um But right now what you have is there’s a 47 per month plan a 127 per month plan a 397 per month plan on the front end But more importantly what i want you to Do is i want you to try this out for Free um so with the free trial you get 500 credits with my link you’ll get an Additional 250 credits This should give you basically Everything you need to do to really get A good feel 750 credits is a decent Amount of credits to uh to just see how
The tool works now it’s not going to be Something where you’re going to be able To run a ton of uh searches and you know Be able to use it for a month um but They do give you i think it’s a a Two-week trial May only be seven days um i i honestly i It didn’t matter to me i was immediately Happy to start as soon as my trial time Ran up um but basically what it gives You the ability to do is all kinds of Different things um i do think that all These plans are outdated and i want you I’m working on getting you the v2 Pricing which i’ll show you in just a Second but i do want to want to point Out one thing once you get started with The free trial you get 500 credits with My link you get 250 additional credits What i want you to do And you can do very easily is reach out To the team at ppc ad lab once you get Started and ask for a short like 15 Minute Demo with them where they’ll kind of Walk you through Everything that that they think is Relevant based on what your needs are so If you’re if you’re an ad agency they’re Going to walk you through that if you’re An affiliate marketer they’ll walk you Through that if you’re you know doing This to help out a client they’ll walk You through that but what they’ll do and
They did for me is that they actually Gave me an additional 500 credits um Based on that so um they’re really Generous about the number of credits That you can try out The tool with but let’s uh let’s pause This right here and i’m going to show You the back end which is the v2 pricing All right so here we are um and again I’m working with with the guys here to Make sure that you get access to this as Part of this um so the v2 plan that i am On currently is the charter plan i’ll be Honest i uh I’m i’m getting um 24 000 credits per month um as you can Actually see it’s 25 000. um i’ve got a 197 dollar a month cost um this gives me Um everything i really need um In the in the campaign um i i guess they Do this kind of just give you a weird uh Weird idea of looking at things um there Is an annual plan which is uh which is Also valuable if you’re looking to save Some money but basically what they they Include that i think is valuable is the Weekly roundtable calls um 25 niche Keyword list which i think is valuable The uh the the again in the training Here um i you’ll get the um the Converting and non-converting keywords Which i think is super valuable White label upgrade and free ssl The white label upgrade is really
Critical for me um if it might not be Important for everybody but to me i Think it’s really important to send what I’m sending out Again when i’m sending out reporting uh Let’s just say i was sending a report to Them to be able to show it with my uh my Domain i i think is super valuable and More importantly when they click on it They won’t see this actual thing they’ll Um well let’s show you they should be uh Seeing A report that looks similar to this so Maybe i’m doing that wrong so let’s try Uh incognito window Yeah so they’re gonna they’re gonna see With an email and uh and phone number Here that um that should allow them to Uh to see and then i go i’ve got my chat Button so if they have any questions They can uh they can submit their Information to me and uh and we go from There so i think that’s super valuable Um Done for you linkedin outreach uh Message templates so you know Basically all the training that comes in It um as part of this um but i think Really what’s been impressive is as i go Through and i look at all this um all This training and all the weekly calls Is how much this this tools actually Changed i think they started this back In like november
Here we are in february so in a couple Months um it’s been a pretty drastic Change over of what the tools Capabilities are and uh and the way they Customize things so i think that um What what you’ll find is as you continue To go um that that they’re going to have More and more updates uh that that occur And there is in the section and i forget Where it is quite frankly and it might Be in the help docs um actually it might Be the road map uh so let’s go back and See Yeah so what they’re doing is kind of Showing what the planned um integrations Are what’s in progress and what’s Actually gone live And uh you know it’s it’s really um you Know you’ll see that there’s a lot of Smart people asking a lot of questions About how to make this tool better and Uh it seems like they’re doing a really Good job of making those updates so Again what i recommend is you give it a Free try um try it out for seven days uh Use the the 750 credits the 500 they Give you in the 250i make sure that you Get um jump on a call if you want even More with them and uh you know i highly Recommend this i i’ve been super happy With the results so far um for my Clients and for uh for prospecting Purposes quite frankly um i’ve reached Out to a number of different people and
Some some deleted um i don’t show you The dashboard here uh i’ve deleted jobs Uh that that you know Helped me to reach out to a lot of Different people and i’ve actually set Up a couple of appointments already to Uh to walk through these uh these Reviews so hopefully this is a good Valuable review of of ppc ad lab if you Have questions concerns comments you Know by all means don’t don’t forget to Hit a comment below um like and Subscribe if you like the uh the types Of reviews i’m doing and uh again take Advantage of that free 250 dollar 250 Credits and you know let me know that You did and i might have a little bonus For you for signing up using my link
