There are so many diverse components of search engine optimization(SEO). For the utmost part, all of these different features can be divided down into two principal categories, on-page SEO and off-page SEO.
The largest determinant of off-page SEO is backlinks. While on-page SEO is composed of elements like content copy, title tags, meta descriptions, internal linking, and site structure.
It is nearly unmanageable to have a successful on-site SEO strategy if you don’t conduct keyword research. If you want free traffic from Google or other search engines, you must first perform keyword research to learn what people are actually searching for and how they search it.
Fortunately, Google has a free and handy keyword research tool that enables you to do just that- Google Keyword Planner.
What is the Google Keyword Planner?
There are loads of tools on the internet that is programmed to help you with gaining keywords linked to your business, but Google Keyword Planner is arguably the most influential.
Google Keyword Planner, formerly known as Google Keyword Tool, is a portion of the Google Adwords advertising program. It lets users research and examines lists of keywords for use in pay-per-click(PPC) campaigns. It could help you achieve the growth of your site’s organic traffic to 176,091 visits per month. The best part about this tool is that it is totally free for anyone to practice. All you need to have is a Google Ads account.
But with that being said, you are not required to spend a dime on ads to make your keyword research with this tool. The only thing you are not able to obtain is the accurate monthly search volumes for a particular keyword. As you will learn in this article shortly, you will still be able to view an average scale, but Google will only display exact volumes when you drive an ad campaign. Ever since they removed the capacity to see exact monthly search volumes, the only way for you to access it is to run an AdWords Campaign and it will cost you money. But don’t let this get you down. Google Keyword Planner is an ideally potent tool and has some definite advantages.
What can you benefit upon using this tool?
- Get new keywords using words, phrases, websites, and categories.
- Find search volume trends and historical data of various keywords.
- View performance estimates for keywords based on your funds and average bid costs.
- Break down your results based on geographic location, language, and date ranges.
- Filter outcomes by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and organic average position.
How should you use this Keyword Planner Tool(for free)?
Step 1: Access Google Keyword Planner
To access Google Keyword Planner for free, you need to have a Google Ads account. To create an account, just follow the prompts, insert some data about you and your business, and you’re in. Reminder: You don’t need to operate an active campaign to use the Keyword Planner. But do need to at least set up a Google Adwords campaign.
Then, log in to your Google Adwords account. Select the wrench icon in the toolbar at the top of the page. Choose “Keyword Planner.” You’ll see two separate tools in Keyword Planner: “Find New Keywords” and “Get metrics and forecasts for your keywords”. These tools will help you generate many prospect keywords.
Step 2: Pick Your Tool
There are two major tools in the GKP.
- Find New Keywords
The area for this tool says: “Enter words, phrases, or a URL related to your business”.
Once you’ve registered your information into one or all three of the fields, click “Get Started”. You’ll see the Keywords Results Page.
- Receive metrics and forecasts for your keywords
Copy and paste a list of keywords toward the search field, and click “Get Started”.
Reminder: This is feature is only really helpful if you already have a long record of keywords and just want to verify their search volume. In other terms, this tool can’t help you produce new keyword concepts.
Step 3: Sort the Results
This time, you will filter the list to know which words are best.
The two tools mentioned earlier will take you to the “Keywords Results Page.” Then, you’ll see three targeting options: Locations, Language and Search networks. The next point of the Keywords Results Page is termed “Add Filter.” These are your options: Keyword Text, Exclude Keywords in My Account, Exclude Adult Ideas, Avg. Monthly Searches, Competition, Ad Impression Share, Top of Page Bid, Organic Impression Share, and Organic Average Position.
Step 4: Examine the Keyword Ideas Section
What we’ll do here is break down the terms left. We will analyze the words that pop up in the “Keyword Ideas” part of the Keyword Planner.
Let’s define the terms.
Keyword (by relevance) is the list of keywords that Google views most relevant.
Avg. monthly searches are the range and not a very precise pointer of search volume.
Competition in the GKP is not related to SEO. Rather, “Competition” is only the number of promoters that are bidding on that keyword.
Wrapping up
After all this, the only thing left to do for you is to choose a keyword and bam! You are done. It’s now time to improve your website’s on-page SEO. Never hesitate to experiment on Google Keyword Planner because aside from it’s free, it is very beneficial to you
