What is SEO?
Search Engine Optimization (SEO) is the activity that ventures to promote search engine ranking. This process increases the quality of website traffic and thus increasing the visibility of a web page to users of a web search engine. Also, this helps you experience user-friendly, faster, and easier to navigate websites. It is the improvement of unpaid results, known as “natural” or “organic” results. purchases of paid placement are not involved because it is with paid search ads. In simple words, SEO provides you quality control over websites.
Why is SEO so important?
Major search engines today cater millions of people from every corner of the world every day. People go to Google, Bing, Yahoo and many other search engines only to get the answer to their questions and solutions to their problems. Nowadays, marketing is very competitive, and that’s what makes SEO very crucial. If you have a web site, an online store, or a blog, SEO is sure to give you helpful assistance for the growth of your business and suffice the objectives of your business.
As an Internet Marketing Strategy, SEO recognizes how search engines work, with all its algorithms that manage the search engine behavior. SEO is executed because the more visitors a website will receive from a search engine, the higher the website ranks in the Search Engine Results Page (SERP). This will open a possibility for these visitors to be converted into customers.
Now that you know why SEO is significant, you might ask the question many ask…
How often should SEO be done?
If you launch a new website, you must already know that you need to spend some time and some bucks on SEO. Discussing online marketing without talking about SEO would be complicated. So how often should you perform SEO? The quick answer is ALL THE TIME.
Yes, it’s no joke. SEO is not a one-time tool you can just set and forget. It is not something you do only once or twice as a marketing strategy, SEO is a continuous process. But if you are asking for how many times you should update your web page SEO strategy in a daily or weekly basis, there’s no clear answer to that question. Why? Because it’s actually the search engine that determines what our marketing strategy needs to be, as they are the ones who get a large share of web searches. Search engines change their algorithms frequently. For example, Google changes its search algorithms 500 to 600 times a year; that’s more than once a day! These changes can affect your ranking, and that is why you should always be aware of it.
Reminder: If it’s not broken, don’t fix it. If you are getting traffic to your web site and your pages are being viewed frequently, then it’s probably unnecessary to make major changes to your SEO. That’s why it is important that you are up to date to your site’s metrics and see which pages are driving traffic and which are not.
Let’s talk about the different elements of on-page and off-page SEO and how often each of these should be revisited to avoid the impacts of an algorithm change.
On-Page SEO
Keyword Strategy
If you are ranking well, but no one is searching for a keyword you are ranking for, you won’t have any web site visitor. Keyword phrases being searched for can change over time, as new words enter the vocabulary and old words are being discarded.
How often should you revisit Keyword Strategy?
To gain maximum impact, you should begin looking at search terms as early as you can. According to an industry expert, Jonny Ross, it’s advised you revisit your keyword strategy on a quarterly basis and at least 3 – 6 months before any campaign or promotions.
On Page Content (Title Tags and Meta Descriptions)
One of the key factors of On-Page SEO is Title Tags. They are used in search engine results to display a preview title for a given page. Thus, it’s so essential to ensure that they include your target keywords.
Meta descriptions are HTML attributes that summarize a page’s content. They don’t impact search ranking directly, but they play a role in presenting an explanation of your webpage to a prospective visitor.
How often should you revisit On Page Content?
There are two situations where you would need to revisit your title tags and meta descriptions:
First, if you have heard of a new Google Algorithm update and you think you might be in danger of losing ranking due to not following Google’s guidelines.
Second, if you have just updated your keyword strategy. On Page Content strongly reflect your keyword strategy, so if you have edited any of these keywords, then it is also time to revisit to ensure they align properly.
Fresh Content
Creating new quality content is very significant for marketers, but some people don’t understand is that it is equally important to refresh old content. So, how do you know it’s time to refresh your content? Measure the clicks to the specific page!
How often should you revisit Fresh Content?
Measuring visits must an on-going, weekly process. If you need help, HubSpot will enable you to track the number of visits around a publish date, all the way to a few months later. If you always keep an eye on these numbers, you will get a sense of the right time to refresh a particular content.
Off Page SEO
Social Profiles
Social media indirectly affects your ranking but it can influence new visitors to your site. Thus, you must know how to estimate the effectiveness of your social media campaign, as well as knowing how often you should refresh your strategy.
How often should you revisit Social Profiles?
Every time you post something on any of your social profiles, notice how all your other published posts have done. It’s recommended you revisit your social posting weekly to check if it’s helping contribute to your website traffic.
Local SEO
Local SEO means optimizing local listings with your business information. It’s important to make sure that your contact information is the same across all optimized profiles. Adding more local listings each month to improve your local rankings is a great idea.
How often should you revisit Local SEO?
The biggest impact on local SEO is ensuring you are managing your local listings each month, according to Search Engine Watch.
Inbound Links
With Inbound Links, it’s important to check your link profile to identify which links are good for your site and which are considered spam. To remove spammy backlinks, you should contact the webmaster. You can also get new assets by the creation of linkable assets.
How often should you revisit Inbound Links?
It is recommended that you keep in touch with search engine algorithm updates and regularly monitor the quality of your inbound links.
Conclusion
Being on top of the search results is a constant battle. That is why performing SEO with wise frequency will help you succeed. It is an Internet Marketing Strategy that is proven to be very crucial in keeping up with the competition in the online business. SEO is your ladder to high rankings in search results.
