How do I market my small business on Facebook?

Even if many online marketers believe that marketing on Facebook is a thing of the past, it is still something that many business owners must have. However, this belief is only a misunderstanding. Even though many still hold this belief, it is still a fact that most of them use Facebook to market. We say this because Facebook is a paid platform, but it still produces a vastly high marketing Return on Investment(ROI). That is why we strongly consider that it is still worth it not just for big companies but also for small businesses.

Why do I need to advertise my business on Facebook?

In a survey of 2018, more than 2.2 billion people were using Facebook. This big chunk of the world’s population could be a prospect for your online market’s approach. That is why if you have a small business, you need to ask yourself: why not? Not only are all the folks are there, but the social media network also has many tools for businesses to use, such as Facebook groups and advertisements.

What are its benefits?

  • As it is so popularly used, being on there will help legitimize your business in the attention of your target audience.
  • Develop your own audience and customer base.
  • Advertise your own apps to mobile Facebook users.

These benefits are always present, but if somebody practices this Facebook marketing approach in a very wrong way, the process could still be messed up.

To help you run an exceptional and at the same time a reliable process, we provided this guide. Even if you operate a small business, you don’t need to worry because the guide will be very handy for you.

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How do I advertise my business on Facebook?

Establish Your Target Audience

The first actual audience you should build up is composed of your family and friends. Then make a variety of different posts. See what kinds of posts interest them the most, such as images, videos, or insider tips. Every individual in your audience is different. That is why you need to experiment and learn more about your target audience. You may be asking how to get to know them. What you need to do is make Facebook polls and look at Facebook Page Insights. Insights are free for all business pages. It also tells how many people got involved with your page and how many users it has ended up with. Never neglect a customer waiting for a response. Get to know your followers by doing polls and replying to their reviews of your product or service. Don’t just passively observe them; ask them questions to study their practices. Lastly, mind your competitors. You need to keep a close watch with them to see what kind of posts your audience is most interested in.

Generate Engagement With Your Target Audience

Not only will engagement support you in growing your audience further, but it will also help your Facebook business page be more searchable both inside and outside(like in SERPs) of Facebook.

Pages that make more engagement are greatly favored by Facebook’s algorithm. Engagement is prized bigger than passive viewing and page views. Likewise, private content shared by family and friends values higher in newsfeeds than public content shared by companies and media industries.  To effectively generate engagement with your audience, begin with a mindset of producing content that is customer-centric rather than company-centric.

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Boost Your Page Posts

Boosting posts mean that you need to pay a little amount of money. If you think that’s somehow unfair, think again; it repays you with dividends after you gain new customers. When determining how to successfully promote your business on Facebook, boosted posts are a good place, to begin with. The principal advantage of boosted posts is their capability to relate to your engagement with your target audience. Driving more engagement is crucial for not letting your Facebook marketing efforts to be put to vain. Boosted posts are displayed to the people in your target audience who are most suitable to react to your posts.

In the world of Facebook advertising, boosted posts are one of the best advertising approaches. It is probably the most helpful for beginners and small businesses.

How do I boost my page posts?

Pick your objective.

The choices for “objective” are based on what kind of media is included in your post. There are several options and objectives for image posts, video posts, and posts that connect to your website. To view your choices, select “change.”

Call To Action Button

The phrasing of this button is not entirely clear for everyone when they boost their first post.  Primarily, the call to action button is a key that, when selected by somebody, will perform that specific thing.


If you think the numbers are too confusing, you can always choose to start small. There is a cause Facebook enables you to boost your posts for as small as $3 a day. You can always boost it again in the future so that more people can see the post.

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Audience Network

You have the choice to manage your ad on Facebook’s audience interface. This is a network of external websites that Facebook has partnered with. If you don’t want it, you can always uncheck it.

Wrapping up

Every business, big or small, can greatly benefit from the privilege Facebook granted to anyone who wants to promote their brand online. Despite the differences of all online marketers, they can always benefit from the guideline provided above.


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About the Author: Adam