My 12 Hour Work Day (in 15 Minutes)

Discover the fascinating world of Alex Hormozi’s 12-hour work day in just 15 minutes. In this video titled “My 12 Hour Work Day (in 15 Minutes)”, Alex Hormozi shares insights into his daily routine, business ventures, and upcoming book launch. He takes you on a journey through his routine, affirmations, and the importance of creating a successful business that operates differently from traditional models. Hormozi also discusses the impact of branding, his criteria for selecting investments, and his plans for publishing and printing his book in different countries. Join him in this captivating video as he shares his experiences and offers valuable advice to help you grow your business.

Grab a cup of coffee and buckle up for an exciting and informative ride through Alex Hormozi’s world. In “My 12 Hour Work Day (in 15 Minutes)”, Hormozi takes you behind the scenes of his daily life, from his morning routine to his leadership meetings and pipeline reviews. He delves into the importance of reinforcement over punishment in building a successful business and emphasizes the need for positive associations with his company. Join him as he opens up about his book, upcoming event, and surprises for his audience. Get ready to be inspired and gain valuable insights into growing your own business.

About the Video and Book Launch

Introduction to the video by Alex Hormozi

Hey there! We have some exciting news to share with you. Alex Hormozi, the successful entrepreneur and business guru, has recently released a brand new video. In this video, he dives deep into his journey as a business owner, sharing valuable insights and stories that will inspire and motivate you. If you’re looking for some practical advice and a healthy dose of inspiration, you definitely don’t want to miss this!

Announcement of book launch: $100M Leads

But that’s not all! Alex Hormozi has another big surprise for you. He’s launching his highly-anticipated book, “$100M Leads.” This book is a treasure trove of knowledge, packed with valuable tips and strategies to help you generate leads and level up your business. Whether you’re a seasoned entrepreneur or just getting started, this book is a must-read. Get ready to take your business to the next level!

Description of surprise gift at the live event

Now, here’s the cherry on top. Alex Hormozi loves surprises, and he has something special in store for those attending the live book launch event. All attendees will receive a surprise gift, carefully selected by Alex himself. It’s his way of showing gratitude to his loyal fans and supporters. So, mark your calendars and get ready for an unforgettable event filled with knowledge, inspiration, and a little bit of magic!

Alex Hormozi’s Business Ventures

Investments in various ventures

Alex Hormozi is no stranger to the world of business ventures. Over the years, he has built an impressive portfolio, making strategic investments in various industries. From tech startups to real estate, he has a knack for spotting opportunities and turning them into profitable ventures. With his sharp business acumen and keen eye for potential, he has successfully built a diverse and lucrative investment portfolio.

Involvement in YouTube channels, local businesses, and IT services

Apart from his investments, Alex is also involved in other ventures that allow him to make a positive impact on the business community. He has several successful YouTube channels where he shares valuable insights and tips to help aspiring entrepreneurs and business owners. Additionally, he actively supports and mentors local businesses, providing them with the guidance they need to thrive. Not to mention, he also offers IT services and solutions to help businesses streamline their operations and increase their efficiency.

Making money through buying and growing businesses

One of Alex’s core business strategies revolves around buying and growing businesses. He has a proven track record of identifying businesses with untapped potential and turning them into highly successful operations. By leveraging his expertise and resources, he has been able to breathe new life into struggling businesses and transform them into thriving enterprises. This approach not only generates significant wealth for Alex but also contributes to the growth and success of the businesses he acquires.

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Creating free content to help others grow their businesses

Despite his success, Alex is determined to give back to the business community. He strongly believes in the power of education and sharing knowledge. That’s why he creates and shares free content regularly, providing valuable insights and practical tips to help others grow their businesses. Whether it’s through his YouTube channels, blog posts, or social media platforms, Alex is always ready to share his expertise and help others on their entrepreneurial journey.

Desire for a Successful Business Model

Introduction to author’s desire for a successful business model

Like many entrepreneurs, Alex Hormozi has always strived to find a successful business model that not only generates profits but also creates a positive impact. He understands that a solid business model is the foundation for long-term success and sustainability. Throughout his career, he has explored different strategies and approaches, continuously refining his business model to achieve optimal results.

Working on a book and receiving feedback from followers

One of the ways Alex has been working towards establishing a successful business model is through his book, “$100M Leads.” This book is the culmination of his years of experience and expertise in the business world. As he shares his knowledge and insights, Alex eagerly anticipates feedback from his followers and readers. Their input is invaluable in helping him fine-tune his ideas and ensure that his business model resonates with a wide range of entrepreneurs and business owners.

Importance of routine and affirmations for self-confidence

In his pursuit of a successful business model, Alex understands the importance of routine and self-confidence. He firmly believes that a well-defined routine can add structure and discipline to one’s life, which are vital components for achieving success. Furthermore, he emphasizes the power of affirmations and positive self-talk. Building a strong foundation of self-confidence can greatly impact how one approaches challenges and decision-making, ultimately contributing to the success of their business endeavors.

Negative effects of punishment and reward systems

While many business models rely on punishment and reward systems to motivate employees, Alex Hormozi takes a different approach. He understands the negative effects these systems can have on employee morale and productivity. Instead, he advocates for a culture of reinforcement, where positive reinforcement and continuous learning opportunities play a significant role in motivating and inspiring employees. This approach fosters a supportive and collaborative work environment, leading to increased engagement, innovation, and ultimately, business success.

Author’s Daily Schedule

Description of author’s daily schedule

Ever wondered what a day in the life of Alex Hormozi looks like? Well, wonder no more! Alex follows a well-structured daily schedule that allows him to maximize his productivity and make the most out of his day. He starts his morning with a mindfulness routine, which includes meditation and setting intentions for the day. This practice helps him center himself and set a positive tone for the rest of the day.

Throughout the day, Alex focuses on various tasks, ranging from managing his investments to creating content for his followers. He dedicates time for meetings, both virtual and in-person, where he collaborates with his team and discusses potential investment opportunities. He also carves out time for research and staying up-to-date with the latest industry trends. Additionally, he ensures that he breaks away from work to exercise and take care of his physical well-being.

Emphasis on reinforcement instead of punishment

In line with his belief in fostering a culture of reinforcement, Alex’s daily schedule reflects this principle. He prioritizes providing feedback and recognition to his team members, acknowledging their efforts and contributions. Rather than relying solely on punishment or rewards, Alex believes that consistent reinforcement and open communication are key to maintaining a motivated and engaged team.

Importance of positive branding and associations

Alex Hormozi recognizes the importance of positive branding and associations in building a successful business. He spends time each day cultivating his personal brand and strengthening his online presence. This includes engaging with his followers on social media, sharing insights and advice, and responding to comments and inquiries. By actively participating in online communities and building positive relationships, he fosters trust and credibility, which ultimately contributes to his business’s success.

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Pipeline review and criteria for selecting investments

Another crucial aspect of Alex’s daily schedule revolves around pipeline review and investment selection. He carefully reviews potential investments, assessing their viability and alignment with his investment strategy. By thoroughly evaluating each opportunity, he ensures that he selects investments that have the potential for significant growth and profitability. This disciplined approach to investment selection is a key factor in his overall business success.

Personal Updates and Plans

Excitement about wardrobe fitting in bedside table

Amidst all the business ventures and daily routines, there’s always room for some personal updates. Recently, Alex Hormozi shared his excitement about a new addition to his daily routine – fitting his entire wardrobe in a bedside table! This space-saving solution not only simplifies his morning routine but also adds a touch of convenience to his everyday life. It’s these little details that contribute to a more organized and efficient lifestyle.

Translation of book into different languages

Given the immense value and impact of “100M Leads,” Alex is keen on making his book accessible to a wider audience. As part of his plans, he is actively working on translating the book into different languages. By doing so, he aims to reach entrepreneurs and business owners from diverse backgrounds and regions, empowering them with the knowledge they need to succeed.

Finding publishing and printing firms in different countries

In order to successfully publish the translated versions of his book, Alex is currently on the lookout for publishing and printing firms in different countries. This global approach allows him to tap into local expertise and ensure the highest quality standards for each edition. By partnering with reputable firms, he can confidently share his book with entrepreneurs worldwide, helping them overcome language barriers and gain access to valuable insights.

Nine-month advance content creation timeline

To stay ahead of the game, Alex is a firm believer in planning and preparation. He has set an aggressive nine-month advance content creation timeline, ensuring that his followers and readers have a consistent stream of valuable content. By proactively working on content creation, he maintains a strong online presence and provides ongoing support and resources to his community.

Challenges in Publishing and Sales

Printing process and its duration and cost

The publishing process is not without its challenges, especially when it comes to printing and production. Alex Hormozi is aware of the complexities and costs associated with printing large quantities of books. He understands that ensuring high-quality printing without compromising on timelines requires careful coordination with printing partners. By investing in the right printing technology and collaborating with experienced professionals, he aims to overcome these challenges and provide his readers with a top-notch reading experience.

Allocation of book sales revenue to the team

When it comes to book sales, Alex emphasizes the importance of recognizing and compensating the team behind the project. He believes in distributing a fair share of the revenue generated from book sales to the individuals and contributors who have played a vital role in bringing the book to life. By acknowledging their efforts and dedication, he strengthens the bond within his team and ensures ongoing collaboration on future projects.

Discussion of sales issues and proposed solutions

In any business venture, sales issues can arise, and Alex Hormozi is no stranger to that. He openly discusses these challenges, seeking input and feedback from his community. By engaging in transparent and meaningful conversations, he aims to identify the root causes of sales issues and collaboratively develop effective solutions. This open dialogue not only strengthens the relationship between Alex and his audience but also fosters a sense of community and collective growth.

Changes in video editing and thumbnails

In his continuous pursuit of improvement, Alex has identified areas within his video content that could benefit from some changes. He acknowledges the potential impact of video editing and thumbnail selection on viewership and engagement. As a result, he is experimenting with different editing styles and thumbnails to create more captivating and visually appealing content. By staying attuned to his audience’s preferences and making necessary adjustments, he strives to deliver content that resonates and leaves a lasting impression.

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Reaching a Larger Audience

Comparison to a band analogy

To illustrate the importance of reaching a larger audience, let’s consider an analogy. Imagine a talented band that creates incredible music but only performs in their local neighborhood. Despite their talent, they are limiting the number of people who get to experience their music. By expanding their reach and performing in more cities or even countries, they have the opportunity to connect with a much larger audience and make a greater impact.

Importance of viewers’ clicks and eyeballs

The same principle applies to online content creators like Alex Hormozi. Getting viewers’ clicks and capturing their attention is crucial for reaching a larger audience. By delivering high-quality and engaging content, Alex can attract more viewers, leading to increased brand visibility and recognition. Each click and pair of eyeballs represents an opportunity to inspire, educate, and empower someone on their entrepreneurial journey.

Appreciation for early supporters

Alex Hormozi genuinely appreciates the support of his early followers and supporters. These individuals believed in his vision and contributed to his growth. Their trust and encouragement have laid the foundation for his success, and he is eternally grateful for their contributions. Their support and feedback have helped shape his content and motivated him to continually raise the bar.

Future plans for better content

As a content creator, Alex is constantly looking for ways to improve and deliver even better content. He recognizes the importance of staying ahead of the curve and adapting to the ever-evolving needs and preferences of his audience. With each passing day, he refines his strategies, explores new formats, and seeks innovative ways to add value to his community. By continuously pushing the boundaries, he ensures that his content remains fresh, insightful, and relevant.

Confidence in Content Quality

Confidence in surpassing current content standards

When it comes to content quality, Alex Hormozi has unwavering confidence in his ability to surpass current standards. He understands the importance of delivering content that is not only informative but also engaging and thought-provoking. By leveraging his expertise and unique perspective, he aims to set the bar high and redefine what it means to provide exceptional business content. With a relentless pursuit of excellence, he is confident in his capacity to exceed expectations.

Appreciation for viewers’ support and feedback

Throughout his journey, Alex has been immensely grateful for the support and feedback he has received from his viewers. Their invaluable insights and constructive criticism have helped him refine his content and identify areas for improvement. Their unwavering support has inspired him to continue pushing the boundaries and creating content that truly makes a difference in the lives of entrepreneurs and business owners. With an ever-growing community, the exchange of ideas and feedback remains at the core of his commitment to delivering exceptional content.


In conclusion, Alex Hormozi’s video and book launch have introduced us to a world of valuable insights, strategies, and personal experiences. Through his diverse business ventures, investment portfolio, and dedication to creating free content, Alex has established himself as a trusted advisor and mentor in the business community. His desire for a successful business model, emphasis on routine, and commitment to positive reinforcement are a testament to his dedication to personal and professional growth.

As he continues to navigate the challenges of publishing and sales, Alex is determined to reach a larger audience and connect with entrepreneurs worldwide. His confidence in the quality of his content and unwavering appreciation for his viewers’ support propel him forward on his mission to inspire and educate.

The journey of Alex Hormozi is one that reminds us of the power of perseverance, the importance of embracing change, and the impact one person can make in the world of business. So, join us as we dive into the world of Alex Hormozi, a world filled with knowledge, inspiration, and endless possibilities for growth.

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About the Author: Adam