Conversion Rate Optimization | How To Increase Conversion Rates With Our Double Your Conversions Formula
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#1 – How is this different from everything else I’ve seen?
#2 – What’s in it for me?
#3 – Why now?
#4 – Why should I trust you?
#5 – How does it work?
#6 – How can I get started?
#7 – What should I do next?
Attention
Headline, Image, Biggest Benefit, biggest problem you can solve
Interest
Reason why they should care about what you have to say
Problem
Highlight the top 3 issues they’re facing, then agitate with future pace
Solution
Introduce the solution to that problem
Credibility
Reason why they should listen to or believe YOU
Proof
Prove why your solution works… use other peoples stories (case study, testimonials, great results)
Benefits
Show them all the ways their life will be improved after using your product/program/system/service
Offer
Present your full offer, Stack on bonuses and list “values”. Goal is to have sale price at 1/10 of total value
Offer Part 2
Is it EASY… does it work FAST… does it eliminate most of the work… does it REMOVE most of the RISK… does it make SUCCESS feel almost like a sure thing?
Call To Action
Tell them precisely what to do next
Warn
Future pace what will happen if they don’t take action
Urgency
Give them a reason to respond NOW! Limited! Scarcity, rare…
Restate Benefits
Motivate them to action now. Recap & Overview of benefits of offer
Final Call To Action
Encourage them to take action now, again.
But wait, there’s more…
Add a bribe if you start now. Incentive.
#increaseconversionrate
#conversionrateoptimization
#howtoimprovesalesconversionrates
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Conversion Rate Optimization (CRO) for your website. Conversion rate is the percentage of people who convert on your website. You can calculate this number by dividing the number of visitors by the number of conversions. In other words, your goal is to increase your conversions. The key to CRO is to understand your users. If you can give them what they want, your visitors will convert.
Before implementing a change to your website, you’ll need to determine what you want from your website. For example, are you trying to increase monthly subscriptions? Are you hoping to increase total purchases? If so, measure the number of visitors and total value of traffic, then divide by the number of monthly subscriptions. This will help you determine if your website is performing well. This will also show you how to adjust your site architecture and make changes that will boost conversions.
Once you’ve determined which factors are affecting conversions, you’ll need to define what your primary conversion event is. You can make your micro-conversions better by using A/B testing. By focusing on the micro-conversions, you’ll ensure a better user experience and create a more profitable product.
A/B testing allows you to identify the weaknesses and barriers that prevent people from completing a conversion. A/B testing is an essential part of CRO, and can lead to a higher conversion rate. This is especially important for ecommerce websites.
A/B testing is the most common type of test, and can improve conversions. In addition to A/B testing, you can also use your analytics to optimize micro conversions. For example, a delay of a single second can reduce conversions by 7%. The average load time is about five seconds. By improving your conversion flow, you’ll increase your chances of increasing conversions. A higher customer lifetime value means more revenue.
