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After setting up GoHighLevel for dozens of agencies, here’s the one thing that quietly kills billable hours every single month.
A client changes their phone number. Or they’re running a new promo. Or they opened a second location. And now someone on your team has to manually go into every single ad — Meta, Google, LinkedIn — and update the copy one by one. That’s not a one-minute fix. That’s an afternoon. Every. Single. Time.
And if you miss one? Your client’s ad is out there with the wrong number or a dead offer. That makes you look sloppy, and clients don’t stick around for sloppy.
Here’s what I’ve started doing inside GoHighLevel’s Ad Manager — that’s the built-in tool that lets you run and manage ads directly from one place. There’s a feature called Custom Values — basically saved placeholders that store things like your client’s business name, phone number, city, or offer. You drop that placeholder into your ad copy once, and whenever the detail changes, you update it in one place. Every ad updates automatically.
No more hunting through campaigns. No more missed edits. No more embarrassing mistakes.
If your agency is still doing this manually, you’re leaving serious time on the table. Try GoHighLevel free — link’s in the description.
