GHL Changelog · August 11, 2026
GoHighLevel Just Added a Full Event Ticketing Platform: What Events Beta Means If You’re Not on GHL Yet
On August 11, 2026, GoHighLevel made a feature called Events available to every agency through Labs, no longer something you had to request access to one account at a time. Events lets a business create ticketed or RSVP events, sell tickets, build a branded event page, check people in with a QR code, and trigger CRM automation off registrations and check-ins — all inside the same platform that already runs their contacts and marketing. If you’re deciding whether to sign up for GoHighLevel and you run — or want to run — workshops, webinars, conferences, or paid in-person events, this update is worth knowing about.
Want to see Events on your own account? GoHighLevel’s free trial gets you into Labs to turn it on and build a test event.
New to GoHighLevel? Here’s what it is
GoHighLevel (often shortened to “GHL” or “HighLevel”) is one piece of software that replaces several separate tools. It includes a CRM (a place to store and organize customers and leads), text and email marketing, a website and funnel builder, an appointment calendar, and — relevant to this update — a growing set of tools for running the parts of a business that used to need their own separate app. Plans start at $97 a month. Agencies also use GoHighLevel to build and resell their own branded version of the software to clients. Want the full AI cost breakdown across every GoHighLevel AI tool? Read our GHL AI Pricing Teardown. This article is about one specific update, and what it means if you’re trying to decide whether GoHighLevel is worth signing up for.
- GoHighLevel’s Events feature — ticketed and RSVP event pages, checkout, QR-code check-in, attendee tracking — is now self-serve for every agency through Agency Settings → Labs, instead of requiring you to email GoHighLevel your Location ID and wait for manual approval.
- It covers in-person, online, and hybrid events: conferences, workshops, webinars, meetups, classes.
- Ticket revenue runs through your connected payment processor (typically Stripe). GoHighLevel does not add its own platform fee on top — you only pay standard card-processing rates, which is a real cost difference from a dedicated ticketing platform like Eventbrite. The math is below.
- Registrants and check-ins can trigger GoHighLevel Workflows directly — confirmation emails, reminders, post-event follow-up, and CRM tagging happen automatically, without exporting a spreadsheet from a separate tool.
- It’s still Beta. Recurring or multi-date events aren’t supported yet, and you can’t switch an event between Ticketed and RSVP after creating it.
- This isn’t a brand-new feature GoHighLevel invented overnight — it had been a manually-gated private beta since earlier this year. What changed on August 11 is that any agency can now turn it on themselves.
1. What actually changed
Events itself isn’t new to this specific changelog entry — GoHighLevel’s own support documentation shows it existed as a private beta that agencies had to request access to individually, one Location ID at a time. What changed on August 11, 2026 is distribution: agencies can now go to Agency Settings → Labs → Sub-Account → Events, turn it on for some or all of their sub-accounts, and start building events immediately, with no waiting on GoHighLevel’s team to flip a switch.
Two event types
Ticketed events run attendees through a full checkout — multiple pricing tiers, free and paid ticket types mixed on the same event, coupon codes, sale windows. RSVP events skip the payment step entirely for free gatherings. You have to pick one at creation; GoHighLevel’s own documentation confirms you cannot switch between them afterward.
In-person, online, or hybrid
In-person events get a public page with an address, map, and directions link. Online events get a session URL you can keep hidden until the event starts, or reveal on a custom schedule. You build the event page itself inside GoHighLevel’s page editor, with the same level of control (custom CSS, section reordering, template styling) as any other GoHighLevel-built page, and you can embed it inside a Funnel or on an external site.
QR-code ticketing and check-in
Every paid or RSVP registration automatically issues a QR-code ticket. Staff scan it at the door using the GoHighLevel mobile app, and only registrants with an allowed payment status (like “Succeeded”) can be checked in — so a refunded or failed-payment ticket doesn’t get someone through the door.
It plugs into Workflows, not just the event page
Registration and check-in are triggers you can build automation on top of — confirmation emails, “3 days before” reminders, post-event nurture sequences, tagging a contact as “attended” versus “no-show.” That’s the part a standalone ticketing tool can’t do on its own: the registrant becomes a fully workflow-addressable contact in your CRM the moment they check out, not a row in a CSV export you have to import later.
Manual attendee management: organizers can also add attendees manually and record payment on their behalf from the Registrations tab — useful for comps, sponsors, or people who register by phone.
2. The cost math against Eventbrite
This is the part that matters most for anyone weighing GoHighLevel against a dedicated event-ticketing tool. According to GoHighLevel’s own support documentation, “HighLevel does not charge additional platform fees on top of standard credit card processing charges” for Events — you pay your connected processor’s normal rate (Stripe’s standard US rate is 2.9% + $0.30 per transaction) and nothing else.
Eventbrite works differently. Its pay-as-you-go Flex plan charges a 3.7% + $1.79 service fee per paid ticket, on top of a separate 2.9% payment-processing fee — the two combine to roughly 6.6% + $1.79 per ticket sold.
| Platform | Fee structure (2026) | On a $50 ticket, 100 sold ($5,000 gross) |
|---|---|---|
| Eventbrite (Flex, pay-as-you-go) | 3.7% + $1.79 service fee per ticket, plus 2.9% payment processing | ≈ $509 in total fees (about $5.09/ticket) |
| GoHighLevel Events | No platform fee — only your processor’s standard rate (Stripe: 2.9% + $0.30) | ≈ $175 in total fees (about $1.75/ticket) |
Eventbrite fee figures sourced from a third-party 2026 breakdown (SimpleTix’s Eventbrite fees analysis), since Eventbrite’s own fee page doesn’t spell out the combined per-ticket total as plainly. Stripe’s standard rate is Stripe’s own published pricing, not a GoHighLevel-specific number.
On that single 100-ticket event, that’s roughly $334 more retained by the organizer — and it compounds every event you run. Eventbrite’s Pro tier ($15/mo, billed annually) adds custom branding and analytics on top, but doesn’t waive the per-ticket fee.
The bigger point isn’t just the fee gap, though. Eventbrite is a standalone tool — registrant data has to be manually exported or synced (usually through a Zapier connection) into whatever CRM or email tool actually runs your follow-up. GoHighLevel Events skips that step: the registrant is already a contact in the same system that sends your emails, texts, and nurture sequences, the moment they check out.
To be fair to Eventbrite: it has something GoHighLevel doesn’t have yet — a public event marketplace where people actively browsing for things to attend can discover your event without you driving traffic to it yourself. GoHighLevel Events has no equivalent discovery surface; every registrant has to come from your own marketing.
3. Where this does NOT solve everything
Be honest about the limits
- Still Beta. GoHighLevel is explicit that this is a beta feature, meaning the feature set can still change and rough edges are expected. Recurring or multi-date events — a weekly workshop series, for example — aren’t supported yet; you’d need to create a separate event for each date.
- No self-serve ticket transfers. If an attendee wants to hand their ticket to someone else, there’s no button for that — an organizer has to manually update the registration or cancel and re-add the new attendee.
- No public discovery marketplace. Unlike Eventbrite, GoHighLevel Events doesn’t put your event in front of people who weren’t already looking for it from you. If a meaningful share of your ticket sales currently comes from Eventbrite’s own search and recommendation traffic (not your own marketing), that traffic source doesn’t carry over.
- Refunds are manual. Canceling or unpublishing an event does not automatically refund attendees — an organizer has to process each refund individually from the Registrations tab.
- Plan-tier availability isn’t spelled out in GoHighLevel’s own documentation. The changelog and support articles describe Events as something agencies enable per sub-account via Labs, but neither source states whether it’s restricted to specific pricing tiers (Starter vs. Unlimited vs. Pro). Confirm current availability on your plan directly with GoHighLevel before assuming it’s included everywhere.
4. Does this change anything about picking a CRM?
Mostly, it closes a gap against all-in-one platforms that have no native events tool at all — HubSpot, Keap, and ClickFunnels don’t have an equivalent to Events built in; you’d be pairing any of those with Eventbrite or a similar dedicated ticketing tool and manually syncing the data back, the same setup this update replaces on the GoHighLevel side. See our GHL vs HubSpot and GHL vs Keap comparisons for the rest of that picture. It doesn’t change anything about CRM-only comparisons like GHL vs Attio — Attio was never going to sell event tickets either way.
Turn on Events in Labs and build a test event to see the checkout and check-in flow yourself.
FAQ
What is GoHighLevel?
GoHighLevel, also called GHL or HighLevel, is software built for marketing agencies and businesses. It combines a CRM, text and email marketing, website and funnel building, appointment booking, and a growing set of built-in tools — including, as of this update, event ticketing — all in one product. Plans start at $97 a month.
What is GoHighLevel Events?
It’s a built-in feature for creating ticketed or RSVP events, selling tickets, building a branded event page, checking attendees in with a QR code, and triggering CRM workflows off registrations and check-ins, without leaving GoHighLevel.
When did this update come out?
August 11, 2026. It’s listed on GoHighLevel’s official public changelog under the title “Events Beta is Now Available in Labs for Everyone.” Events itself existed earlier as a manually-gated private beta; this update made it self-serve for every agency.
Does GoHighLevel charge extra fees on ticket sales?
According to GoHighLevel’s own support documentation, no — HighLevel does not add a platform fee on top of standard credit card processing charges. You only pay your connected payment processor’s normal rate (for example, Stripe’s standard 2.9% + $0.30 per transaction).
How does that compare to Eventbrite?
Eventbrite’s pay-as-you-go plan charges roughly 6.6% + $1.79 per paid ticket (a 3.7% + $1.79 service fee plus 2.9% payment processing), compared to roughly 2.9% + $0.30 through GoHighLevel. On a $50 ticket sold 100 times, that’s an estimated $509 in fees on Eventbrite versus about $175 through GoHighLevel.
Can I run a recurring event series, like a weekly class?
Not yet. GoHighLevel’s own FAQ confirms recurring or multi-date events aren’t supported in the current beta — you’d need to create a separate event for each date.
Does this replace Eventbrite entirely?
Not for everyone. Eventbrite has a public discovery marketplace that surfaces your event to people who weren’t already looking for it from you — GoHighLevel Events has no equivalent yet. It’s a strong replacement if most of your ticket sales already come from your own marketing rather than Eventbrite’s own traffic.
Related reading
- GHL vs HubSpot — HubSpot has no native events/ticketing tool either
- GHL vs Keap — same gap on the Keap side, plus the multi-client sub-account cost math
- GoHighLevel’s Ad Manager Now Runs on Chat — another recent update following the same “folds a paid tool into the core platform” pattern
